Product Leader based in Eugene, Oregon
Good design opens doors.
I’m a product designer and leader who makes complex software feel effortless. Working alongside teams, I uncover what’s really getting in users’ way — then design the simplest path through it, so more people get in.
Featured Work
Redesigning the Plan
Reimagining a decade-old business plan editor — making it faster to write, easier to customize, and smarter with AI while maintaining the structure investors trust.
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From Idea to Plan
An AI-assisted canvas that helps entrepreneurs shape a fuzzy idea into a fundable plan — moving users from blank page to first draft in minutes.
Read case studyTestimonials.
Kind words from awesome humans
Josh is a strong leader and mentor in UX design by encouraging and facilitating everyone across the product team to consider the user experience in their process. He's a master at asking insightful questions to get quality answers to better inform the project, business goals, and team communication.
- Led a ground-up redesign of LivePlan’s decade-old business plan editor, cutting early churn 25% and lifting collaborative plan comments 63%.
- Designed and shipped Idea Canvas, an AI idea-validation tool, from concept to MVP in 3 weeks — 93% completion, and 70% of users acted on an AI pivot suggestion.
- Built LivePlan’s token-based design system in Figma and code, including a theming engine that shipped a dozen themes at launch and now powers the pitch-deck feature.
- Championed LivePlan’s AI strategy, putting business-specific writing tools at the point of need — lifting writing engagement 42% and AI feature adoption 38%.
- Reframed research culture from “what we think users want” to “what customers actually do,” pairing interviews with behavioral data to shape a two-year product roadmap.
Case Studies: Redesigning the Plan, Idea Canvas
Focus Areas
Additional Experience
Product Designer
Lead Marketing Designer
Owner
Education
George Fox University
Valparaiso University
