KeepStokeSmiling
Services
Marketing
Social Media
Team
Graphic Designer: Josh Clark (Me)
Time Frame
2 Months
Brief
KeepStokeSmiling, an NHS campaign, aimed to extened their reach and spread awareness for tooth decay to a vast UK audience.
The goal was to create a striking, engading billboard advertisement that could also be used on various social media platforms.
Challenge
The challenging part of this project was creating a design that connects with all audiences and making it instantly recognisable on first glance while also making it useable on multiple platforms seamlessly.
Solution
How I worked around this was to use already recognised brands to my advantage. I used a combination of colour and fonts to make my design resemble the already established brand Coca-Cola which everyone already knows and recognises instantly at first glance. Coca-Cola, a well known fizzy drink company, is a perfect match as the goal of this project to to spread awareness for tooth decay caused by sugar.
