Flip
Services
Brand Identity
Motion Design
Social Media
Team
Brand Designer: Josh Clark (Me)
Time Frame
2 Weeks
Brief
Flip make online classes for learning animation. They stand out because of their worldclass experts. The target audience is couples and they aim to convey a sense of community, while at the same time being encouraging.
Create a full branding package. This includes creating an appropriate brand name, a consistent visual system, and of course a great logo.
Challenge
My decision to design an app proved difficult as it was the first UX/UI design that I had ever tried in a project. Creating an easy to use and functional UI is a balancing act that I had to perfect to create a good looking app design. Another key challenge was making the app rewarding making sure that people would want to come back to it again and again.
Solution
Research was a key part of how I worked my way through these challenges. I gathered various pictures of great UI design from a similar sector, Duolingo for example, this helped me visualise how I wanted my design to look and feel. Collecting these images also allowed me to create a fleshed out moodboard aiding my design direction decisions (Fonts, colours, layouts, ect.) Overall this approach allowed me visualise how I wanted my app to look and to adopt good, proven UI principles.
